Keep tabs on the conversation! Here are some great resources for watching what's happening with your name and reputation online.

1)      Google Alerts - Get free email updates of the latest relevant Google results (web, news, etc.) on your brand name or industry keywords. http://www.google.com/alerts 

2)      SocialMention - Like Google Alerts, but for social media. Get free email alerts when certain phrases (e.g. your brand name) get mentioned in the social mediasphere. http://socialmention.com/alerts/ 

3)      TweetDeck - Put your finger on Twitter's collective pulse. TweetDeck presents your connections and feeds for easy viewing and organization. http://www.tweetdeck.com/ 

4)      Technorati - A blog search engine and directory, Technorati lets you see the rank and authority of all blogs on the web (i.e. yours and your competitors'). http://technorati.com/